Re-recognition of Game:CAFA Game Art Exhibition

  • Dates:2018-09-08 - 2018-10-07
  • Location:CAFA Art Museum
  • Opening:2018-09-08
  • Organizer(s): Central Academy of Fine Arts China Culture & Entertainment Industry Association

Details

Re-recognition of Game It is a party for game lovers to touch the spirit of games together. What is game, in your mind? An entertainment product that requires charging money, or a source of happiness in life; An emotional stress relief, or a huge industry with 250 billion annual value of pro... More
Re-recognition of Game

It is a party for game lovers to touch the spirit of games together.

What is game, in your mind?
An entertainment product that requires charging money, or a source of happiness in life;
An emotional stress relief, or a huge industry with 250 billion annual value of production;
Happy childhood memories, or a way to know yourself better;
The perspective you see games may affect the world in the future.

We love games for many reasons:
Enjoy victory or failure;
Fond of art or story;
Experience growth or setback;
We believe, however, good games make you a better person.

If you love playing games, and regard it as a necessity in life;
If you want to explore the world of games, and understand the human wisdom and emotions behind it;
We sincerely invite you to the exhibition of “CAFA Game Art 2018”;
Meet those like-minded players, enjoy a happy togethering, and re-recognize games from functional and artistic perspectives.

It is the first time that game works have been regarded as artistic forms and exhibited in a major national art museum. It is not making a copy of CHINAJOY (a digital entertainment expo held annually in Shanghai) in Beijing. Based on the theme of “Re-recognition of Game”, this event discusses the combination of games with other fields such as art, education and medicine, aiming to explore the functional value and cultural significance of games as well as the development direction of the digital entertainment education in China.

Form: Just like playing a game, go visit an exhibition of game

This exhibition is hosted by Central Academy of Fine Arts and is held at CAFA Art Museum. The whole event will choose and recombine the contents involved in games creation, such as innovation of playing method, narrative design, aesthetic presentation, idea expression, or game scene, character, music, world, and show them to you in a brand new way.

Simply speaking, the exhibition offers a journey of discovery and adventure about games through games to let you understand games again. If you are a game lover, you will be amazed by the well-designed links in the exhibition.

Interaction: face-to-face communication with famous game producers, let them know the game you really want to play

The exhibition will display nearly 100 well-known and less-known games, including “Minecraft”, “Monument Valley”, “Kingdom Come: Deliverance”, “Sky”, “Gorogoa”, “Cuphead”……

You will have access to the exclusive information behind these games, inspiration source, manuscripts, videos, etc., and even get chances to play their unreleased versions.

Most importantly, you will meet famous game producers and can express your love to them, “roast” your suggestions, let them know your love and thoughts for the game. Maybe the next hit game will have your ideas.

This is a carefully designed exhibition and more like a grand communication site. We need your ideas and voices.

Discovery: what else do you gain from games?

In the mind of every player, games are not just games and what we gained from games are more than happy times. To some extent, it is the games that fill up our lack of education, void of mind, regrets of life, and offer us opportunities to pursue a perfect life.

Those words for describing games are beyond games as it integrated with various disciplines such as education, medicine and culture. Perhaps there is no game in the world originally, and it appears only when more and more people “play” it. We expect to play beyond the game with you at CAFA Art Museum!

Games not only belong to its producers but also belong to the players like you and me.

Photographs

Related essays

Beyond Entertainment, “Re-recognize Game”: Art Exploration and Function of Game in the Art Museum ...

2018-09-17

“CAFA Art Museum hopes that through sorting out and presenting the cultural issues concerning game art in the exhibition, it can lead this emerging art form to draw more attention and discussion in the academic system of fine arts, and explore the deep influence brought by games nowadays on visual arts as well as other fields. At the same time, it expected that people who come to visit and experience the show could pay more attention to serious games that involved in domains such as education, medical treatment, social practice and future imagination. It also anticipated that the humanistic care and social philosophies reflected in the exhibition would evoke new thinkings and possibilities for the future of the game and human beings.”                               Zhang Zikang, Director of the CAFA Art Museum Games that sold more than one billion copies easily, such as “Minecraft”, “Monument Valley”, “Kingdom Come: Deliverance”, “Sky”, “Gorogoa”, “Human Resource Machine”, have taken up many people’s fragments of spare time with its powerful genes of addiction. It is said, for example, that one in seven people in China plays the hottest game “Arena of Valor”. Skipping from the  “trifles” of the real world to the “construction” of the game world, game designers transcode the deep logic of the world into game language, which covers many themes across multiple fields, including digital media, visual communication and philosophy. For this reason, more than ever, the reviewing of the game requires to be carried out from various areas. “Monument Valley” is a mobile puzzle game developed and published by USTWO Games in 2014. The player leads the princess Ida through mazes of optical illusions and fights crow people in the process while interacting with the environment to find hidden passages to the map’s exit. (Original text from Baidu Encyclopedia)From video game first appeared in the late 1960s until mobile terminal has popularized today, electronic games have achieved great success of high industrialization during dozens of years. Many large-scale games of various and complex types are exquisitely designed in the internal logic and spectacular visual effects. Instead of playing with simple logic that the avatar attributes become more powerful as the level goes up, players can gradually develop the main characters of their own features in the process of upgrading weapons and fighting enemies. With the further development of industrialization, a successful “game” is welcomed by fastidious players only when it excels in technology, design, concept and innovation, which therefore requires the involvement of first-class art and concept designers, software engineers and cutting-edge AI technology. “Minecraft” is a sandbox video game released in 2009 and it has no specific goals to accomplish. Players can freely move throughout a world to destroy or build items with a variety of different blocks, and it can be a wood house, a castle, and even a city. Through creating things, players can gain the experience of being the owner in their created world. (Original text from Baidu Encyclopedia)With the opening of “Play Beyond the Game: The First Grand Exhibition of Art and Serious Games” , CAFA Art Museum expressed its stance of accepting “game art” by displaying game works in the art museum, and it is undoubtedly an initiative practice of this kind. Using the means of game and the form of exhibition to show the charm of the “ninth art”, visitors are able to think of games and serious games again, to directly feel the interaction of game productions, to understand the design and creation process of each game, to see with their eyes a large number of creation manuscripts and video recordings provided by the game designers, and thus to collate and redefine the cultural gene of the game. Rules and system: awareness of gameIt is said that the oldest game in human history traces back to the Senet around 3200 BC. Senet was once a popular board game in Egypt, and its remains have been frequently found in tomb paintings and funerary objects. Despite a recreational game, Senet also had serious symbolic meaning. The Senet gameboard is a grid of 30 squares which called a house, and some squares are marked with hieroglyphs. The squares without hieroglyphs represent the houses of the god, and each player has to bear all pawns off the board. The whole process is conceived as a symbol of the journey to the afterlife and the game is the bridge to connect life and death, the spiritual meaning of which is also emphasized in “The Egyptian Book of the Dead”. “White Night” is an adventure puzzle game developed by Osome Studio and published in 2015. Its unique artistic style enables players to be intoxicated with the atmosphere of the black movie. (Original text from Baidu Encyclopedia)As a kind of carrier of rules, game shows its artistry in the system, story, shooting script, and even the ultimate worldview. Go, for example, is regarded as having the most elegant and beautiful rules so far, and its influence on the thinking of conflict, concentration, indirect management and direct control is never out of date.Until now, the form of the game has accelerated more than ever. For game players who born in the late 80s and early 90s, digital games started from homemade RPG (Role-playing game), while for people who born after 2000, the first impression of digital games is recreational games on mobile devices or 3A games playing in the platforms of console and PC. It might be considered as a process of new technology replacing the old one, a course of advanced game mechanics substituting that of the backward, and a kind of evolution of irreversible aesthetics. “Lumino City” is a puzzle game that the game scene is created with real model materials and the player has to manipulate a girl called Lumi to search for her grandad. Apart from the puzzle style, the biggest characteristic of this game depends on the handmade game environment that built on real miniature models.The evolution of technology has enabled digital games to exert influence on players in many aspects: from geographic design and physical engine to soundtracks and characters…it almost combines a variety of categories, such as dance, architecture, narrative, improvisational drama, music, painting and movie, which thus promoted the possession of a comprehensive art form within the nature of the game. For game designers, the most direct and concise core of creation is the study of game rules and the refinement of expression. “Kingdom Come: Deliverance” is an action role-playing video game developed by Warhorse Studio. It is set in the middle ages and features nonlinear quest lines and an open world environment which encourages immersive first-person combat, bringing an innovation revolution in many ways.The ultimate worldview of the game is also regarded as the typical element for its aesthetic grade. For example, the first “Metal Gear” game reveals a spirit of compassion and conveys the horror to the nuclear threat and the value of peace through vivid expression of movie that can be claimed as a game version of “Apocalypse Now”; “Metal Gear 2” explores the paradox between clone technology and self-recognition; and “Metal Gear 3” turns the hero character into an ordinary person… “Metal Gear” series let us witness how the real-life suffering and hardships are reflected in the games, and also amazed at the producer Hideo Kojima’s dual talent in the field of movie and game. In the forum of “CAFA Game Art Exhibition”, Yoji Shinkawa, the illustrator of “Metal Gear” series, had a wonderful conversation with Yoshitaka Amano, another famous Japanese game designer, as they are both God-like figures involved in the game production for their respective game types. Game as the carrier of digital media artThe game developers have made various novel attempts in the gameplay at the aesthetic level, as not only game rules and systems are of artistic, but the visual presentation and attribute of emphasizing interactive experience within games can be viewed as artistic elements as well. A majority of artworks can achieve the state of interaction, that is, an interaction between the creator and the audience, which is actually a one-way communication, while games integrate the form of digital media with players’ new requirements and as a result change the relationship of the receiver and the media – from passive acceptance to active control, and then to active participation. “DragonBox” is an educational game series featuring its unique gameplay. It has five "worlds" with twenty levels each, and beating each level allows the dragons that the player possesses to grow into a new, more advanced form.Some games imitate the relationship of cooperation or competition between people in reality. This kind of high imitation inevitably contains the divisions and conflicts between race, gender, region and class, and there is not any language communication (language in the narrow sense) with each other from a random summoning, but it guarantees a natural process in which people can establish a relationship of mutual trust from strangers.When we claim that the game is only a pure fiction, we don’t realize that the so-called “fiction”  possesses a kind of authenticity beyond reality, as said by French philosopher Jean Baudrillard. It is assumed that all great game designers holding dreams of reforming visual art, like all artists, movie directors, eminent writers and poets, dive into this brand-new industry and lift the media characteristic of the industry as a potential technology to the aesthetic level as much as possible.“Walden” is a video game developed by USC Game Innovation Lab. It translates the experience of Henry Thoreau’s stay at Walden Pond in 1845: surviving through self-sufficient living, enjoying solitude, seeking inspiration in nature, and living a deep life. (Original text from Baidu Encyclopedia)Game designers usually focus on creating games that its visual system can be readily accepted by those who had known nothing about digital games, either it is to put the most ancient game forms (such as Rock Scissors Paper, Rubik’s cube) into a new one, or to make efforts on the categorization of video games at the level of visual art, both of which requires their extraordinary imagination and humanistic care. Of course, it is just the integration of all these idealized visions with the latest technology of digital media that makes the unique visual innovation and experience possible.Nicky Case created a series of interactive web games that generate people’s discussion, such as “We Become What We Behold”, “Parable of the Polygons”, and he tells some profound truth of sociology through simple interactions within the game.Apart from its recreational function, the game as the carrier of digital media has been experimented by game developers in interdisciplinary fields, including art, physics, medical treatment and other social disciplines. For example, “Variant: Limits” – bringing the game into the teaching of college education, “R-mission” – helping children with cancer to fight against the disease by presenting the cancer treatment process, “Minecraft” – allowing players to learn history through famous historical scenes and Chinese classical architectures that restored in the game world, “DragonBox Numbers” – using the form of game to illustrate basic mathematics for learning, “Walden” – using the means of game to interpret the essence of the world literary classics. At the same time, expressing art concepts through the game is increasingly being used in the contemporary art field. “ARTé: Mecenas” is a simulation game. The player is set in the background of Italian Renaissance as a member of the Medici family to establish a personal business empire through investing in artists, churches and potential cities, and then push forward the historical process with the production of art masterpieces. It is regarded as a useful way to learn art history and art-related skills.A game with cultural “gene” does not mean it is entirely without “addiction”, as the game still need to be restricted to a system of rules and attract more exploration and discussion in public areas of society, such as in an art museum. From these perspectives, it is easy to see the significance of the exhibition “Play Beyond the Game” since it is held in the CAFA Art Museum that is affiliated to a distinguished university with deep cultivation. Through an authentic experience, visitors – the “participants of the game” who come to the exhibition can get a profound understanding of how the game enter the discourse system as an art form.Author: Wang Jing (General Editor, the official website of CAFA Art Museum) More
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I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

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Hello! Thank you for participating in our public education event and we are looking forward to seeing you! If you cannot attend the event on time, please send a text message to 13261936837 (Liang) to cancel the booking. Please be aware that your eligibility for using the quick booking may be affected If you cancel the booking more than three times. Thank you for your understanding!