Jin Jun: The Panoramic View of the CAFA Art Museum Presents the Epitome of Chinese Fine Arts Spanning More Than 2,000 Years

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Editor's Note

On March 13, 2025, the People's Daily Overseas Edition published an article titled "Collection of CAFA Art Museum -- Presenting the Epitome of Chinese Fine Arts Spanning More Than Two Thousand Years". Jin Jun, the director of CAFA Art Museum and the chief curator of the "Collection of CAFA Art Museum", was interviewed by reporters and shared the stories behind the collections.


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The Exhibition Site of "Collection of CAFA Art Museum -- Ancient Chinese Art"

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The Exhibition Site of "Collection of CAFA Art Museum—Modern Chinese Art"


Since the 1950s, the CAFA Art Museum has been continuously and systematically carrying out its collection work. At present, it has amassed more than 20,000 pieces of various collections. The collections are rich in variety, covering both ancient and modern works, taking into account both Chinese and Western art, and encompassing all fields of fine arts. In his reply letter to the senior experts and artists of the National Art Museum of China in 2023, General Secretary Xi Jinping emphasized the need to "make efforts in high-quality collection, high-level utilization, and high-quality service." The CAFA Art Museum has always attached great importance to the exploration, sorting out, and utilization of classic collections. A series of academic research, exhibition display, educational promotion, and international exchange activities have been carried out centered around the collections. The launch of this long-term exhibition is not only an important exploration by the museum of its classic collections and a phased summary of its collection and research work, but also a positive response to national cultural policies, and more importantly, a demonstration of the core values of the museum in the new era.


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Painted Civil Official Figurine, Tang Dynasty, Length: 13.5 cm, Width: 22.5 cm, Height: 65.6 cm, Collected by CAFA Art Museum

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Four-Mountain Mirror with Bridge-shaped Knob and Patterns of Feathers, Wings, Flowers and Leaves, Warring States Period, 

Diameter: 17.3 cm, Collected by CAFA Art Museum

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Pictorial Brick Depicting Rice Pounding, Han Dynasty, Length: 48 cm, Width: 38 cm, Thickness: 5.5 cm, Collected by CAFA Art Museum


CAFAM

—————————  Accumulation of Collections  —————————

rich and diverse


Reporter: Why did CAFAM decide to hold this long-term collection exhibition? Please talk about the overall planning concept.

Jin Jun: I think this is actually a question about the definition of an art museum. Usually, we would say that there are three key elements of an art museum: the collection, the exhibition, and the education. These three parts are closely linked and constitute the art museum as a modern public cultural space, enabling it to fulfill various functions of aesthetic education in society. By drawing on the development experience of the world's art museum industry, we can find that the collection, as well as the exhibitions and educational activities centered around it, are the basic contents of an art museum, and many of the art museum's tasks are carried out on this basis. Although the concept of contemporary art museums is constantly evolving, and there are many new exhibition types and means that are promoting the expansion of work, I believe that for a national key art museum and a university art museum with research and teaching significance, solidifying its basic functions will more effectively promote other aspects of development.


The collection of CAFA Art Museum is also quite outstanding among the art museums in domestic universities. During its development over nearly a hundred years, it has amassed nearly 30,000 pieces of collections that cover both ancient and modern times and incorporate elements from both China and the West. These cultural and artistic assets are the result of the joint efforts of those working in the art museum across different eras.


The CAFA Art Museum has always had a plan for a long-term exhibition of its collection. Whether during the period at the old campus site in Wangfujing or in the new museum at Huajiadi, over the years, we have systematically enriched the collection, sorted out and planned the collections, and digitized them. We have also planned exhibitions and publications around the phased achievements. These preliminary works have laid the foundation for us to launch the overall exhibition of Chinese art history.


Unlike some special exhibitions and temporary exhibitions, during the planning process of this display, we mainly hope that the collections themselves can form a relatively comprehensive narrative, enabling the audience to develop an intuitive understanding of the development of Chinese art history in the exhibition hall. Therefore, we have presented two parts: Ancient Chinese Art and Modern Chinese Fine Arts. With nearly 500 artworks, we have laid out a miniature of Chinese art that spans more than 2,000 years, from the Warring States Period to the 21st century.


Reporter: The exhibits in the display include not only the sequences of modern and contemporary fine arts and ancient Chinese calligraphy and paintings, but also sequences of ancient cultural relics such as bronze mirrors, pictorial bricks, and ceramics. Where do these rich collections of CAFA Art Museum mainly come from?


Jin Jun: The collections of the Central Academy of Fine Arts come from multiple sources. For example, since 1950, they include purchases from state-owned institutions such as cultural relics stores, allocations from institutions like the Palace Museum, special collections of individual cases of the college's teachers and artists. It also includes donations from teachers organized by the college, collections from important exhibitions, as well as collections of excellent graduation works, etc. All these types of collections are presented in the exhibition.


To give some specific examples, most of the collections of ancient artworks were acquired through purchases in the 1950s and 1960s and allocations from institutions such as the Palace Museum. In terms of the modern art section, the works of artists like Li Hua, Ye Qianyu, Luo Gongliu, and Wang Henei come from the art museum's special collections of important artists.


In the history of the Central Academy of Fine Arts, teachers have been organized to make donations on many occasions. For example, during the period when Yan Zhikai served as the president in 1935, during the terms when Jin Shangyi served as the president in 1998 and 2000, as well as during the centennial celebration of the Academy in 2018. There is a work titled "Pine and Eagle" created by Qi Baishi in 1935 in the exhibition hall. There is an inscription in the lower left corner of the painting that reads, "Donate this work to the school's exhibition room for permanent display." This inscription records the situation of the Central Academy of Fine Arts expanding its collection by holding the "Exhibition of Teachers' Works" in the 1930s.


Speaking of the collections from important exhibitions, Xu Xingzhi's "Morning Sunlight over the Gas Station" and Dong Xiwen's "The Head of the Rural Mutual Aid Team" in the exhibition hall were collected during the exhibition "The Temperature of History: The Central Academy of Fine Arts and Chinese Figurative Oil Painting" held by the art museum in 2015. Li Hu's "The Guangzhou Uprising" was collected during the exhibition "Great Aspirations and Four Rhymes: The Artistic Steps of Li Hu" held by the art museum in 2018.


As for the practice works and graduation works from the oil painting training class led by Maksimov (such as Zhan Jianjun's "Starting from Scratch"), as well as works like Chen Danqing's "Tibetan Series" and Wang Wenbin's "The Rammer's Song", they all belong to the graduation collection series.


Each work in the art museum has not only its own story in art history but also a story in its collection history. Behind these works, the hopes of several generations of predecessors for the development of the academy and art education are condensed – they hoped that these works could be used for teaching demonstrations and for the establishment of the academy's exhibition hall (art museum). With the development of the academy, today, as we display these fine collections in a modern venue, it seems to be a response across time and space to the hope of the elderly Qi Baishi in those days that his works would be "permanently exhibited".


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Eagle Perching on Pine Tree (Hanging Scroll), by Qi Baishi, 1935, ink on paper, 150x63cm, collected by CAFA Art Museum1742057043424286.jpg

Morning Sunlight at the Gas Station, by Xu Xingzhi, 1962, oil on panel, 44×62cm, collected by CAFA Art Museum

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The Guangzhou Uprising, by Li Hu, 1959, ink and color on paper, 139×302 cm, collected by CAFA Art Museum

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The Rammer's Song, by Wang Wenbin, 1962, oil on canvas, 156×320 cm, collected by CAFAArt Museum


CAFAM

——————————   Cultural Relics Collection  —————————

Focus on artistic aesthetics


Reporter: Compared with the cultural relics collection in museums, what are the characteristics of the ancient collections in our art museum?

Jin Jun: Our art museum is located in a higher art institution. Although the college has disciplines related to art archaeology, there are more disciplines in art creation, and the basic teaching in the college mainly focuses on classic plastic arts. The predecessors once mentioned that when purchasing ancient collections for the college, compared with the historical perspective, they would choose more from the perspective of artistic aesthetics. They hope that while taking history into account, artists will pay more attention to the beauty of classic art in different eras, such as modeling, patterns, craftsmanship, and forms. At the demonstration meeting for the preparation of this exhibition, the teachers from the School of Plastic Arts once proposed whether some incomplete cultural relics could also be exhibited, so that teachers and students could view and analyze the creative process of these cultural relics from the inside.


Although our art academy has a considerable number of cultural relic collections, it is not as rich as museums in terms of time periods and types. We hope that in the exhibition, we can highlight the artistic beauty and modeling temperament as much as possible. From the creation of the exhibition hall atmosphere to the dialogue between the exhibits and the visitors, the basic principle of the exhibition design is to highlight the essence of the exhibits and weaken the rhetoric, so that the audience can first obtain an intuitive feeling of the beauty of tradition.


Of course, this doesn't mean that we have removed the interpretation of the history of cultural relics. The planning team has deeply cooperated with the School of Humanities and the Art Archaeology Research Center of the school, and has conducted research and writing on key cultural relics for up to one year. These in-depth research texts are presented in the display cases in the form of QR codes, and the audience can scan the codes to obtain detailed content according to their own preferences.


Reporter: Different from the situation where there have been multiple exhibitions of painting collections in recent years, many ancient artifacts are said to be exhibited for the first time. It is precisely because of this exhibition that they can be systematically renovated and classified. Could you please talk about the general situation of the previous work such as sorting, selection, restoration and research?

Jin Jun: Some of the works exhibited in the modern art section and the ancient calligraphy and painting section of this exhibition may already be familiar to many audiences from our previous exhibitions. For example, exhibitions like "The Centenary Journey: The Spiritual Map" and "Genius Unleashed — A Thematic Exhibition of Ren Bonian's Works in the Collection" have displayed many of our representative collections, such as Zhan Jianjun's "Starting from Scratch", Wei Qimei's "The Corridor of the Affiliated Middle School", Ren Bonian's "Portrait of Yicheng", and Zhu Da (Bada Shanren)'s "Painting of Pine, Crane, Ganoderma and Stone", etc. However, in the ancient artifacts section, types such as bronze mirrors, portrait bricks, figurines, ceramics, and religious statues are indeed being exhibited for the first time.


We have nearly a thousand pieces of ancient artifact collections. During the national census of art museum collections from 2017 to 2019, these artifacts were inspected and sorted out. Until the beginning of 2024, as the planning ideas for the ancient exhibition gradually took shape, our work on the selection, restoration, and research of these artifacts was carried out successively.


During this period, we closely cooperated with 18 experts and scholars from institutions such as the Central Academy of Fine Arts, the Palace Museum, the Chinese Academy of Sciences, and the Chinese National Academy of Arts. Through more than 30 consultation meetings, we determined the era, art history, and historical value of the artifacts. At the same time, our museum's own restorers worked closely with the teachers and students from the Sculpture Department, Mural Department, and Restoration College of the academy to carry out protective work such as dust removal, reinforcement, and making rubbings for different types of artifacts.


This process is like unearthing a treasure. In many unexpected aspects, we discovered special surprises. For example, when restoring and scanning the ancient painting and calligraphy work "Portrait of Arhats", we accidentally found hidden patterns in the painting. Currently, the research on this pattern and the formulation of the presentation plan are still in progress, and we will display it to the public in the future updates of the exhibition content.


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Starting from Scratch, by Zhan Jianjun, 1957, Oil on Canvas, 140×348 cm, Collected by CAFA Art Museum

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The Corridor of the Affiliated Middle School , by Wei Qimei, 1990, Oil on Canvas, 118x140 cm, Collected by CAFA Art Museum

Portrait of Yicheng, by Ren Bonian. Colored ink on paper. Painted in 1877. Vertical length: 102 cm. Horizontal width: 45 cm. Collected by CAFA Art Museum

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Painting of Pine, Crane, Ganoderma and Stone" by Zhu Da (Bada Shanren). Color on silk. Qing Dynasty. Vertical dimension: 188 cm. 

Horizontal dimension: 102 cm. Collected by CAFA Art Museum.

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Portrait of Arhats, Anonymous artist, Color on silk, Yuan Dynasty, Vertical dimension: 154 cm
Horizontal dimension: 114.5 cm, Collected by CAFAM


CAFAM

—————————  Cooperation between the Museum and the School  —————————

Extend the Display of Museum Collections


Reporter: Digital technology has also been applied in the exhibition to conduct digital restoration and display of some cultural relics. Could you please give an example to explain why we need to carry out such exploration in this regard?

Jin Jun: Taking the "Portrait of Arhats" mentioned just now as an example, we are currently developing multiple display programs in combination with digital technology. The parts of digital restoration and digital display are indeed a highlight in the exhibition of ancient art. Some parts that have been completed at the present stage have already been presented in the exhibition hall. For example, there is a painted ceramic figurine from the Tang Dynasty with the number 836 in the exhibition hall. We created a digital replica for this collection that is covered with historical traces, and then used two methods, artificial intelligence generation and traditional digital drawing, to simulate its restoration. The audience can intuitively understand its original appearance as the digital ceramic figurine on the screen is updated.


Over the years, on the one hand, we have made it possible for the collections that are rarely exhibited to be shown; on the other hand, we have used new means such as digital technology to breathe new life into these artworks and expand their dissemination. Whether it is using artificial intelligence to restore damaged cultural relics or making ancient paintings into dynamic images, I think the core lies in how to arouse the interest of today's audience, especially some younger audiences, and enable them to have a deeper understanding of the connotations and values of Chinese history and culture. What digital technology restores is not just the surface of cultural relics, but also our Chinese cultural heritage that has endured for thousands of years.


Reporter: As an art museum of a higher education institution, what kind of interaction is there between the museum and the school? Please talk about it specifically in combination with this exhibition.

Jin Jun: Different from public art museums in society, art museums in higher education institutions usually take into account some teaching and research within the school. Looking back, one of the original intentions of the college's purchase and collection of items was to serve as teaching demonstrations for learning.


Specifically regarding this exhibition, we have had in-depth interactions with the school at two levels. Firstly, during the preparation stage, there is interaction in research. Teachers from relevant majors have provided academic support in aspects such as the selection of collections, research on key collections, and digital display of collections. Secondly, after the exhibition is launched, the exhibition hall of the art museum serves as the second classroom for the school's teaching. Relevant professional courses such as art history, art archaeology, restoration, digital development, and design all include the exhibition in their teaching scope. Their teaching content and course assignments will also contribute to the future updates of the exhibition.


Reporter: What aspects will we further expand on in the future regarding this exhibition?

Jin Jun: The display of museum collections is a long-term task for the art museum. Based on the current exhibition situation, we have continuous work plans in aspects such as digital development, cultural and creative design, collection updates, and academic research. Specifically, we will continue to cooperate with relevant majors and courses of the school, and launch more cases of collection restoration simulation and digital dynamic display in the exhibition hall. We will also fully consider the possibilities brought by technological iterations to the presentation of digital art. In recent years, the derivatives of the art museum have become a powerful channel for the dissemination of collections. We have already organized a design team for key and characteristic collections and formulated a plan to develop high-quality cultural and creative products. At the same time, research and collection work will also continue. The team will continuously enrich the interpretation of the exhibited collections, and some newly acquired works and restored works will be gradually updated into the exhibition.


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The Exhibition Site of "Collection Of CAFA ART Museum — Ancient Chinese Art"

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Demonstration Diagram of the Simulated Restoration of Cultural Relics


Reporter: By Lai Rui. 

The original text was published on page 12 of the Overseas Edition of People's Daily on March 13, 2025.



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Collection Of CAFA Art Museum

——Modern Chinese Art


Exhibition Time: Starting from July 23, 2024
Exhibition Venue: 2B Gallery, CAFA Art Museum


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Collection Of CAFA Art Museum

——Ancient Chinese Art


Exhibition Time: Starting from January 21, 2025
Exhibition Venue: 2A Gallery, CAFA Art Museum



Editor-in-Chief / He Yisha 
Editor / Duyinzhu
On-site Photos / He Yifei




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(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

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Use in perpetuity.

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The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

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(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

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I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Event Booking Form

Name:
Gender
Phone:
Valid Certificate: Identity Card
ID Number:
Email:

Reminder:

Hello! Thank you for participating in our public education event and we are looking forward to seeing you! If you cannot attend the event on time, please send a text message to 13261936837 (Liang) to cancel the booking. Please be aware that your eligibility for using the quick booking may be affected If you cancel the booking more than three times. Thank you for your understanding!
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