王绍强:新时代美术馆建设与城市发展的多维互动——基于广东美术馆十年实践的思考 |2025CAFAM学术季

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广东美术馆馆长王绍强





日前,在”文化引擎——中央美术学院国际美术馆高峰论坛“中,广东美术馆馆长王绍强发表主旨发言,以“继往开来:新时代美术馆建设与城市发展”为题,总结了广东美术馆的十年历程,从专业收藏机构到公共文化平台,从艺术展示空间到城市思想客厅,浓缩了中国美术馆事业的转型轨迹。


01.



美术馆作为

文化枢纽的

时代使命


王绍强馆长的演讲以十年从业经历为经纬,勾勒出中国美术馆事业发展的壮阔图景。他的演讲开场不仅是对个人职业生涯的回顾,更折射出中国美术馆从专业机构向公共文化平台转型的集体历程。作为中国改革开放前沿阵地的文化见证者,广东美术馆的实践轨迹具有典型意义——从1997年与关山月美术馆、何香凝美术馆共同诞生的历史节点,到2023年九万平方米新馆落成的跨越式发展,其经验为探讨美术馆如何回应时代需求、推动城市文化升级提供了丰富样本。


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02.




历史维度

的承续:

学术脉络的

梳理与重构


广东美术馆的十年实践始于对20世纪中国美术史的深度挖掘。馆长特别强调了对中国画转型期(1920-1930年代)的研究,这种学术定位绝非偶然。在公立美术馆发展史上,对本土艺术传统的系统性整理构成了机构合法性的根基。通过"从刺绣到广州美术"的百年梳理、"中国式风景"的专题研究等系列项目,美术馆构建起连接地域特色与国家叙事的学术框架。这种历史意识的强化,在全球化语境中形成了独特的文化辨识度,也为后续的当代艺术实践提供了参照系。


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个案研究方法的运用尤为值得关注。对摄影媒介的专题探讨、年度艺术家的系统性梳理,反映出美术馆对艺术生态的微观把握。这种"见微知著"的研究路径,既避免了宏大叙事的空泛,又通过具体艺术现象揭示了美术发展的内在规律。在数字化浪潮中,广东美术馆对书画纸本、铜媒介等传统材质的保护与活化研究,更体现出对物质文化遗产的当代思考。


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03.



机制创新

的探索:

双年展模式

与空间实验


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大型展览机制的创新实践构成广东美术馆经验的亮点。以广州三元里为起点的双年展体系,经过三四届的持续探索,已形成60-80万人次的公众影响力。这种国际通行的展览模式在本地语境中焕发新机:一方面通过"三个月展期"的节奏控制保持学术浓度,另一方面借助科技、文化、社会现象等多元切入点,使展览成为思想交锋的平台。尤为可贵的是,每届双年展都注重"提出问题"的策展理念,使展览超越作品展示层面,转化为对当下与未来的集体思考。


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空间观念的革新同样引人注目。"建筑静止而空间流动"的实践哲学,通过光影设计、展陈创新等手段持续制造"陌生化"体验。这种动态的空间叙事,打破了传统美术馆的静态印象,使观展过程成为充满发现的旅程。在九万平方米新馆的规划中,空间实验获得更大舞台,如何平衡建筑规模与人文尺度,将成为考验美术馆智慧的重要课题。


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04.



功能拓展

的实践:

从修复保护

到公共教育美术馆功能的多元化趋势在广东馆得到充分体现。超越常规展览,其隐藏的修复体系达到国家级标准,对材料科学、能源管理等跨学科知识的引入,体现出专业深度的开拓。公共教育领域的成就同样瞩目,国际论坛的常态化举办,使美术馆成为知识生产与传播的节点。这些"看不见的工作"恰恰构成美术馆专业性的基石,也是其区别于普通展览空间的关键特征。


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数字转型战略展现出前瞻眼光。收藏体系的规范化、数据化建设,不仅提升了管理效能,更通过数字展陈等方式激活了藏品资源。在"活化"理念指导下,文物保护与当代展示形成良性循环,为传统文化资源的创造性转化提供范例。


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05.



城市互动

的深化:

大湾区背景

下的馆城共生


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新馆落成标志着广东美术馆进入全新发展阶段。九万平方米的体量不仅带来规模跃升,更面临粤港澳大湾区建设的时代命题。馆长的思考触及美术馆与城市关系的本质:在区域协调发展战略中,文化设施如何超越地理界限,形成辐射效应?特别是在欠发达地区,美术馆的落户既是文化普惠的体现,也需警惕"文化飞地"的风险。


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广东美术馆的"两广定位"显示出区域联动的智慧。通过六年持续的跨省合作项目,美术馆打破行政壁垒,构建起资源互补的文化网络。这种经验对于大湾区建设具有借鉴意义——在"一国两制"框架下,美术馆如何既保持学术独立性,又成为文化认同的催化剂?


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06.



挑战与展望

美术馆学

的理论构建


发言中透露的"美术馆学研究"意向,指向行业发展的深层需求。中国美术馆事业在蓬勃实践的同时,亟需建立本土理论体系。广东美术馆对管理体系的持续完善,对艺术博物馆特性的研究,都是这种自觉的体现。未来发展中,如何平衡学术追求与公众需求、传统守护与创新驱动、本土立场与国际视野,仍需持续探索。


人才战略是另一个关键点。从大学到美术馆的转型经历,使馆长特别强调学科交叉与专业培养的重要性。在美术馆功能日益复杂的今天,复合型人才队伍的建设将成为机构可持续发展的保障。


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广东美术馆的十年历程,浓缩了中国美术馆事业的转型轨迹。从专业收藏机构到公共文化平台,从艺术展示空间到城市思想客厅,其角色演变呼应着社会发展的文化需求。新馆时代的开启,既是阶段性成就的见证,更是未来挑战的开始。在美术馆与城市共生共荣的愿景下,需要更多如发言者这般的实践者,以历史眼光审视当下,以创新精神开拓未来,使美术馆真正成为照亮城市精神的文化灯塔。


演讲嘉宾介绍


王绍强

广东美术馆馆长,教授、文博研究员二级岗位,博士生导师,享受国务院特殊津贴专家,兼任中国艺术 研究院教授、博士生导师,中国美术家协会理事,广东省美术馆协会会长,广东省美术家协会副主席。入选“广东特支计划”宣传思想文化领军人才、广东省“十百千”工程培养对象等人才项目,连续两次被评为“中国艺术权力榜”上榜人物,被评为《国家美术》风云人物,获第 22 届那不勒斯文化经典奖艺术家奖,获 2023 年第 14 届全球华人金星奖 - 年度焦点人物奖,意大利 2023 年度第四届“艺术生涯奖”;担任 2023 年成都双年展总策展人;2023 年被评为岭南文化国际传播使者;2024 年入选广东省文联“广东文艺名家工作室”。



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主编 / 何一沙

责编  / 杜隐珠

文字整理 / 曹雨晨

拍照 / 贺伊飞


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This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

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Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

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During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

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Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Event Booking Form

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Reminder:

Hello! Thank you for participating in our public education event and we are looking forward to seeing you! If you cannot attend the event on time, please send a text message to 13261936837 (Liang) to cancel the booking. Please be aware that your eligibility for using the quick booking may be affected If you cancel the booking more than three times. Thank you for your understanding!
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