On May 21, coinciding with the opening of the "2025 Central Academy of Fine Arts Graduation Season" exhibition, the CAFA Art Museum joined hands with China Eastern Airlines' Beijing Branch and more than 30 media partners to jointly launch the "Chasing the Light" graduation exhibition and media art salon event.
On-site of the Event
Group Photo of Guests
Jin Jun, Curator of CAFA Art Museum; Cai Yingzhu, General Manager and Party Secretary of the Marketing and Sales Department of China Eastern Airlines' Beijing Branch; Xu Xinli, Director of the Party Propaganda Department and Secretary of the Youth League Committee of CAFA; Han Wenchao, Secretary of the Direct Party Branch of CAFA Art Museum; Hai Jun, Deputy Curator; Gao Gao, Deputy Curator; Lin Zhaohua, Deputy General Manager of the Marketing and Sales Department of China Eastern Airlines' Beijing Branch; and media friends jointly attended the event. He Yisha, Director of the Media and Propaganda Department of CAFA Art Museum, served as the host.
On-site Guided Tour
At the beginning of the event, the museum's docents and graduates led the guests on a tour of the exhibition, providing in-depth explanations of the creative experiences and sources of inspiration behind a series of outstanding artworks.
Jin Jun, Curator of CAFA Art Museum, delivered a speech
In the subsequent media salon session, Jin Jun, Curator of CAFA Art Museums, delivered the opening remarks first. He stated that this cross-industry collaboration with China Eastern Airlines has pioneered a new paradigm for art communication. Coinciding with the "Chasing the Light" exhibition during the 2025 Central Academy of Fine Arts Graduation Season, the exhibition not only showcases the academic achievements of young students but also constitutes a grand art event for the whole nation. In the future, it is hoped that art can break through the boundaries of exhibition halls and "blend into the clouds with the roar of engines," creating an aesthetic experience during flights. Jin Jun also specially thanked the media for their support over the years, noting that their in-depth reports have extended the exhibition to all levels of society, transforming the Academy's explorations into cross-circle cultural waves. He expressed his expectation that this collaboration will become the starting point for the deep integration of art and communication, working hand in hand with China Eastern Airlines to expand the radiating boundaries of aesthetic education and build an "innovation hub."
Cai Yingzhu, General Manager and Party Secretary of the Marketing and Sales Department of China Eastern Airlines' Beijing Branch, delivered a speech.
Cai Yingzhu, General Manager and Party Secretary of the Marketing and Sales Department of China Eastern Airlines' Beijing Branch, stated that China Eastern Airlines has broken through the positioning of a traditional transportation enterprise and deepened its cooperation with the CAFA Art Museum with the vision of an "Airborne Art Museum." By integrating the creative works of academy students through various carriers, the airline aims to transform flights into mobile art spaces, allowing passengers to experience the heritage of Chinese art during their journeys. Relying on its international route network, China Eastern also seeks to promote young artists' works to the world, showcasing the unique charm of "Chinese Creation" globally. She emphasized that China Eastern will upgrade flight tickets into cultural mediums, establishing art display platforms at 10,000 meters above sea level, making air travel a window for spreading aesthetic education and cultural confidence, and fulfilling the social mission of "Travel as Aesthetic Education."
Xu Xinli, Director of the Party Propaganda Department and Secretary of the Youth League Committee of CAFA
Han Wenchao, Secretary of the Direct Party Branch of CAFA Art Museum
Lin Zhaohua, Deputy General Manager of the Marketing and Sales Department of China Eastern Airlines' Beijing Branch
During the media Q&A session, Xu Xinli, Director of the Party Propaganda Department and Secretary of the Youth League Committee of CAFA; Han Wenchao, Secretary of the Direct Party Branch of CAFA Art Museum; and Lin Zhaohua, Deputy General Manager of the Marketing and Sales Department of China Eastern Airlines' Beijing Branch, respectively provided detailed answers to the media's hot-topic questions. They deeply discussed the positive role of the graduation exhibition in promoting college students' employment, analyzed the important role of museums in driving tourism development, and fully exchanged ideas on the future directions for collaborative promotional activities between CAFA Art Museum and China Eastern Airlines' Beijing Branch.
Q&A Session On-site
He Yisha, Director of the Media and Propaganda Department of CAFA Art Museum, served as the host.
The successful holding of this event marks an innovative collaboration between the Central Academy of Fine Arts and China Eastern Airlines. By deeply integrating aviation scenarios with artistic creation, it has opened up a new model for the popularization of culture and art, injecting cloud-based vitality into urban aesthetic education.
Chief Editor / He Yisha
Editor / Du Yinzhu