Chen Yongjin: Originality and Innovation——The Renewal Code of Wuhan Art Museum | 2025 CAFAM Academic Series

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Wuhan Art Museum  Chen Yongjin


In today's world where digitalization and globalization are intertwined, art museums are facing multiple challenges: the fragmentation of audience needs, the complexity of social issues, and the diversity of cultural identities. This has made the mission of art museums go far beyond the traditional preservation and display of artworks, turning them into platforms for dialogue on social issues and hubs for knowledge production.


Artistic innovation in art museums drives social innovation and strengthens cultural confidence and self-improvement.


To push China's art museum cause to a new level and contribute Chinese strength to the diversity and innovation of global culture and art, we need to summarize practical experiences in running art museums.


Over the years, Wuhan Art Museum has reconstructed the public value of art museums through two core strategies: diversified curation and knowledge renewal. It has transformed from "single display" to "multi-dimensional interaction" and from "preservation of culture" to "empowerment of society". It has always maintained a forward-looking vision and innovative posture, and solidly fulfilled the historical mission of cultural inheritance and innovation.


1.

Originality: Diversified Curation and Rich Experiences





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Originality: Diversified Curation and Rich Experiences


Rooted in the cultural context of central China, Wuhan Art Museum has, through 11 years of development, gradually formed a unique curatorial thread: relying on the city, guided by themes, focusing on the contemporary era, and expanding to an international scope; while paying attention to classics, ink painting, contemporary art, and local works.


Wuhan Art Museum demonstrates cultural confidence in its thematic expression. These interwoven and mutually inspiring threads constitute the systematic curatorial framework of Wuhan Art Museum.


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Curating based on traditional cultural context




1、Curating based on traditional cultural context


Tradition is the foundation of art museums' cultural practices. Since the opening of the new Wuhan Art Museum in 2008, the museum has been rooted in the context of traditional Chinese painting and implemented the guiding ideology of creative transformation and innovative development. It has created a series of exhibitions featuring masters, successively launching exhibitions of works by 20th-century Chinese painting masters such as Wu Changshuo, Qi Baishi, and Fu Baoshi, presenting classic works in the history of modern and contemporary Chinese art.


In 2011, out of considerations on cultural missions and ink-wash language, Wuhan Art Museum initiated the academic project "Ink Writings: Series of Research Exhibitions on Contemporary Ink Art". This project showcases the rich forms of ink-wash art in the contemporary context. Up to now, 8 sessions have been successfully held, making it an exhibition brand that continuously focuses on the development of Chinese contemporary ink art.


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Curating rooted in local ground



2、Curating rooted in local ground




The curation of Wuhan Art Museum has always been rooted in local culture and based on the spiritual context of the city. Adhering to the mission of "Art beautifies a city, and art enlightens beautiful souls", Wuhan Art Museum has curated a series of strategic exhibitions that uniquely embody the spirit of Wuhan. It explores Wuhan's distinctive identity as a thoroughfare connecting nine provinces and its rich cultural context, organizes exhibitions of its collection, persists in activating its collections to serve society, promotes domestic and international tours, and enhances mutual learning about urban humanities and art through sister cities and sister museums.


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Curation independently planned with concern for youth



3、Curation independently planned with concern for youth




Young artists are the future and hope of the art ecosystem. Based on this consideration, Wuhan Art Museum has focused on creating an independently curated brand, "Starlight Project: Research Exhibition of Young Artists". Currently, the ninth edition is being planned to present the latest experimental achievements of artists in multi-category contemporary art creation and conduct discussions. In recent years, Wuhan Art Museum has collected hundreds of works by participating artists.


Supporting young artists not only promotes the future development of art but also injects new vitality into the art museum, building a system integrating creation, research, collection, and promotion.


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Embracing the Future: Diversified Curation



4、Embracing the Future: Diversified Curation




In the current context where digital civilization and urban renewal are intertwined, biennales possess irreplaceable cultural attributes. In 2022, the Qintai Branch of Wuhan Art Museum officially opened to the public, transforming the abstract ancient beautiful story of "seeking a soulmate through the melody of high mountains and flowing water" into a tangible art space.


Unveiled alongside this art museum was "Art as a Thoroughfare – 2022 Wuhan Biennale". It is an international biennale that integrates an international perspective, Chinese sentiments, and Wuhan characteristics, inviting artists from 24 countries to participate and receiving a total of over 600,000 visitors.


The 2024 Wuhan Biennale takes "Urban Fluidity" as its theme, rooted in the Yangtze River civilization and the civilizations of world powers. On the one hand, it uses "fluidity" to imply the water culture characteristics of Wuhan, which is located in the middle and lower reaches of the Yangtze River; on the other hand, it emphasizes the diversity, innovation, and sustainability that Wuhan, as a national central city, presents in culture, science and technology, education, and other fields.


2.

Innovation: Knowledge Renewal and Future Outlook



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Building a multi-dimensional cooperation system


The rapid development and extensive application of digital technologies have significantly driven social and cultural progress as well as economic transformation, while also providing brand-new means and vast space for artistic creation. Against this backdrop, Wuhan Art Museum actively promotes the resonant development of regional culture and world art, continuously updates its knowledge production mechanism, and 始终 maintains an open attitude and exploratory spirit towards new ideas, new technologies, and new possibilities.


1. Building a multi-dimensional cooperation system and creating an open art community


Carrying out cross-border cooperation is an important way for contemporary art innovation. Wuhan Art Museum has continuously expanded its professional boundaries and social functions through cooperation with universities, research institutions, etc. For example, "Beyond Exhibition Language: Art and Healing" is an attempt of cooperation between Wuhan Art Museum and Wuhan Union Hospital, which not only enriches the exhibition content of the art museum but also provides more diversified interactive experiences for different groups of people. In the future, Wuhan Art Museum will continue to explore the integration of art with other disciplines and further expand the boundaries of the art museum.


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Creating an Open Art Community


In conjunction with the urban renewal plan, Wuhan Art Museum has integrated aesthetic education activities into the renovation of neighborhoods. Meanwhile, it has built Hubei Province's first community art museum, becoming a hub for aesthetic education and community development in the new era. Relying on the museum's collection resources, it has realized the sharing and co-construction of art, making art accessible to the general public.


While continuously strengthening services for the grassroots and the public nature of art, Wuhan Art Museum has made full use of modern technology to enhance the sharing of online resources. Through forms such as online exhibitions and lectures, it has broken the limitations of time and space, achieving positive interaction between online and offline platforms.


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Digital Empowerment for Art Renewal


2、Digital Empowerment for Art Renewal, Jointly Painting the Urban Cultural Landscape


The integration of art and technology is becoming an important force to stimulate human creativity in the era of artificial intelligence. Digital art is increasingly becoming a hot topic in the field of public culture.


The "2024 Wuhan Biennale" has actively expanded the definition of art, introducing artistic creations that combine AI technology and ecological concepts into the exhibition with a more open attitude. In terms of promotion, it has utilized digital technologies to build a new field of two-way communication between humanities and science, providing audiences with brand-new viewing perspectives and thinking paths.


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"Urban Fluidity" 2024 Wuhan Biennale


In recent years, Wuhan Art Museum has deepened the public education concept of "lighting up urban imprints with art" and built a national aesthetic education system in the new era, reaching more than 300,000 people annually. The public education project "Lighting up the Stars' Children with Art – The Decibel of Art" has gathered social public welfare forces. Through diversified methods such as subject assistance and cultural and creative promotion, it helps special groups boost their confidence in the infiltration of aesthetic education projects and innovates effective carriers for cultural education.


Wuhan Art Museum has always promoted the in-depth integration of art, culture and tourism, adhered to "promoting tourism with culture and highlighting people through tourism" as a urban hotspot, improved the urban cultural quality, and continuously innovated the implementation plan of public aesthetic education.


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Culture and tourism jointly paint the urban landscape


The practices of Wuhan Art Museum have demonstrated that "original creativity and innovative drive" are not only catalysts for artistic innovation, knowledge production, and social participation, but also the code for the renewal of art museums. Through the integration of locality and globality, the interweaving of technology and humanity, and the dialogue between art and the public, art museums are transforming from cultural containers into cultural engines.


In the future, this engine will continue to drive the flow and regeneration of urban civilization, becoming a hub connecting history and the future, the local and the global, as well as art and life. In this way, art museums will better play a leading role in serving economic and social development and meeting the people's needs for a high-quality life.


Introduction of the Speaker


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Chen Yongjin


Chen Yongjin graduated from Hubei Institute of Fine Arts. He started working at Hubei Academy of Fine Arts in 1994, serving as the director of the Oil Painting and Watercolor Creation Research Office. In 2014, he took up a position at Wuhan Painting Academy as its president. Since 2020, he has been working at Wuhan Art Museum as the curator, holding the title of First-Class Artist (with a professional and technical rank of Level 2). He also serves as the Deputy Secretary-General of the Watercolor Art Committee of the China Artists Association, Vice-Chairman of the Hubei Artists Association, a distinguished professor at Hubei Institute of Fine Arts, and the Exhibition Director of the 2024 Wuhan Biennale. His works have been exhibited at institutions including the Shanghai Museum, National Art Museum of China, Chiba Museum of Art, Guan Shanyue Art Museum, Shanghai Art Museum, and Hubei Museum of Art.


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Chief Editor / He Yisha

Executive Editor / Du Yinzhu

Editor / Wang Yifan

Text Collation / Li Ze


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I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

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Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

Group Visit Agreement
and Statement

CAFA Art Museum Publication Authorization Agreement

I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.

CAFA Art Museum Event Safety Disclaimer

Article I

This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.

Article II

Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.

Article III

Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.

Article IV

Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.

Article V

During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.

Article VI

Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.

CAFA Art Museum Portraiture Rights Licensing Agreement

According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):

I. General Provisions

(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.

(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.

(3) Party B will photograph all CAFA Public Education Department events for Party A.

II. Content, Forms of Use, and Geographical Scope of Use

(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.

(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.

(3) Geographical Scope of Use

The applicable geographic scope is global.

The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).

III. Term of Portraiture Rights Use

Use in perpetuity.

IV. Licensing Fees

The fees for images bearing Party A’s likeness will be undertaken by Party B.

After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.

Additional Terms

(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.

(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.

(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.

Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.

I have carefully read and agree to the above provisions.

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