2025年9月14日，由北京当代艺术基金会联合中央美术学院设计学院、德国拉姆斯基金会、北京国际设计周共同主办的“少，但更好：迪特·拉姆斯中国首展”，将在位于北京的中央美术学院设计学院四层展厅正式开幕。这是今年北京国际设计周的重点项目之一，也是迪特·拉姆斯这位跨时代的德国工业设计大师在中国的首次大型展览（并为亚洲巡展的首站）。
现年93岁的迪特·拉姆斯（Dieter Rams）被誉为“德国工业设计之父”，是20世纪下半叶最具影响力的设计大师之一。早在上世纪70年代，他便提出“设计十诫”，认为好的设计是创新的、有用的、美观的，易于理解的、不张扬的、诚实的、经久耐用的、关注细节的、环保的，并尽可能少却更好的。这些不仅奠定了优良设计的评价准则，更为后世树立了可持续设计的标杆。此次展览以其格言“少，但更好（Less, but better）”作为展览主题，既是设计信条的延续，也是当代社会在可持续发展和生活方式探索中的重要价值坐标。
“少，但更好：迪特·拉姆斯中国首展”在迪特·拉姆斯的理念指引下，由德国拉姆斯基金会执行总监克劳斯·克莱姆普（Klaus Klemp）与北京当代艺术基金会理事长崔峤共同策展，系统呈现迪特·拉姆斯半个多世纪的设计思想与创作脉络。展览将汇集多件珍贵设计作品、手稿、照片与影像资料，并特别设置 “Ingeborg Rams摄影作品”“博朗钟表与计算器”两大策展单元，为中国观众展现大师独特的设计世界与生活理念。
此次展览也得到歌德学院（中国）、德意志联邦共和国驻华大使馆、德国GESTALTEN出版社、北京科学技术出版社、广东人民出版社等机构支持。作为主要推动者之一，北京当代艺术基金会希望通过此次展览，将迪特·拉姆斯的理念与当下“可持续设计”“青年人才发展”“国际合作”的议题相连，令其不仅是一场设计回顾展，更是一次关乎未来生活方式的公共讨论。
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▲ “少，但更好：迪特·拉姆斯中国首展”展览现场
#01
跨时代的设计理念：少，但更好
▲ 迪特·拉姆斯，2019，图片来源：© rams foundation
在上世纪末，面对消费主义浪潮，迪特·拉姆斯提出了一项在设计领域极为罕见的主张:“设计应该对世界负责”。他认为好的设计应聚焦最本质的构成，排除冗余，“回归纯粹，回归简洁”。为此，他确立了判断“好设计”的“设计十诫”，构建出功能(Function)、形式(Form)、责任(Responsibility)三维平衡的评估标准。
如今，资源节约与环境保护已成为人类面临的核心挑战，迪特·拉姆斯的设计思想比以往任何时候都更加切中时代命题。他说：“我所向往的，是一个由清晰、简洁而朴素的物品构成的世界——它们是我们真正需要并使用的东西。”早在上世纪70年代，迪特·拉姆斯就主张应以最长久的使用周期为目标来设计物品。
▲ 1956年设计的SK4收音机与1963/64年设计的T 1000收音机，图片来源：© rams foundation
他为家用电器品牌博朗（Braun）、家具制造商Vitsœ设计的超350件产品，影响了全球数代设计师，也深刻塑造了Apple、MUJI等国际品牌的审美。此次展览也将结合其中的典型案例，如仍在生产的Vitsœ 621边桌、博朗的MPZ 2榨汁机等，展现迪特·拉姆斯“延长产品寿命、减少资源消耗与废弃物”的实践逻辑，探讨“可持续”与“可长期使用”之间的密切关系。几十年来，迪特·拉姆斯的设计被全球成千上万的人日复一日地使用并收藏，其设计理念成为一代又一代设计师的灵感源泉，并发展为更多人与之共鸣的生活方式。
北京当代艺术基金会理事长崔峤作为本次展览的联合策展人，阐述了迪特·拉姆斯的设计力量：“迪特·拉姆斯是智慧与创造力兼具的传奇人物，他的‘设计十诫’，‘少，但更好’这些理念至今依然激励我们，以更简洁、更理性的方式面对复杂世界，创造真正有价值的事与物。”
#02
中国首展：从经典产品到珍稀档案
▲ 迪特·拉姆斯在“设计十诫”展览现场，德国莱姆戈（Lemgo），2005，图片来源：© rams foundation
对于中国观众而言，这是一次难得的机会：近距离触摸和理解世界级设计的思想脉络，以及它如何影响我们的日常生活和可持续思维。
▲ regie 550高保真音响控制器，图片来源：© rams foundation
当观众踏入中央美术学院设计学院四层展厅，映入眼帘的不是喧闹的装置或炫目的视觉冲击，而是一种静谧、理性而清晰的氛围。展厅内，观众可以近距离观察迪特·拉姆斯的30件经典产品，包括F1 mactron口袋打火机、regie 550高保真音响控制器等，每一件都像在低声诉说着半个世纪的设计哲学。
旁边的50件图文展板上，是他从手绘草图到未实现设计的珍贵档案，记录着每一次灵感的闪现。影像区将播放两部重要纪录片《Rams》和《谁是Mr. Braun？》，让设计理念在光影之间被直观感知。对于大众而言，这不仅是对设计史经典的回顾，更是一次触摸生活智慧的体验。
值得特别关注的是，北京站相比过往的世界巡展新增了两个策展单元：
·Ingeborg Rams珍贵影像作品
作为迪特·拉姆斯的伴侣与合作伙伴，她自上世纪50年代起为博朗和Vitsœ拍摄了大量产品与空间影像，其冷静而敏锐的镜头展现了功能与美学的融合。展览将呈现她的经典摄影作品及住宅影像。
▲ Ingeborg Rams拍摄的Vitsœ展厅，图片来源：© rams foundation
·博朗钟表与计算器
首次系统性展出从折叠闹钟、数字台钟到模拟/数字腕表的设计演进，揭示迪特·拉姆斯与其长期合作伙伴、工业设计师Dietrich Lubs在“时间设计”上的创新探索。
▲ Dietrich Lubs绘制的dw 20手表草图，图片来源：© Braun GmbH
每一件展品都是迪特·拉姆斯理念的生动注解，也让观众在“观察、阅读、思考”中体验“少，但更好”的设计美感。
#03
从展厅到日常：当代生活如何实践“少，但更好”
▲ 迪特·拉姆斯在德国克龙贝格（Kronberg）家中的工作室内，由Ingeborg Rams拍摄，图片来源：© rams foundation
此次展览不仅展示了迪特·拉姆斯经典作品的历史脉络，也在向当下发问：我们如何与物品、环境和自己相处？如何将“少，但更好”运用于日常生活？在快速消费与环境危机并存的今天，迪特·拉姆斯的理念仍然振聋发聩。
北京当代艺术基金会希望此次中国巡展对观众来说，不仅是一次与设计经典的近距离相遇，更是一种关于未来生活方式的思考与分享。崔峤表示：“迪特·拉姆斯提醒我们：真正长久的设计，来源于对人和地球的尊重。当下这个不确定和矛盾的世界，更是每个人追索内心、去除杂念、坚实个性的时刻。迪特·拉姆斯用理性、克制和聚焦的设计语言与行动，为我们展示了一个更可持续、更有希望的未来。”
国际上，迪特·拉姆斯的影响还将延续。9月9日，他在伦敦世界设计大会上获颁“世界设计奖章（World Design Medal™）”，表彰其对工业设计的巨大贡献。11月开始，迪特·拉姆斯受邀参与东京21_21 DESIGN SIGHT主办的群展“Reflecting on the Work and Philosophy of Great Designers（回顾伟大设计师的工作与哲学思想）”。
○展览信息
•展览名称：少，但更好：迪特·拉姆斯中国首展
•展览时间：2025年9月14日–10月8日（9:30~17:30，每周一闭馆）
•展览地点：北京 | 中央美术学院设计学院四层展厅（请从学校北门进入，具体路线如下图↓）
•策展人：克劳斯·克莱姆普、崔峤
•联合主办：北京当代艺术基金会、德国拉姆斯基金会、北京国际设计周、中央美术学院设计学院
•展览支持：歌德学院（中国）、德意志联邦共和国驻华大使馆、德国GESTALTEN出版社、北京科学技术出版社、广东人民出版社
• 观展形式：免费观展（请扫描海报二维码，在中央美术学院美术馆小程序提前预约观展时间）
▲ 扫描二维码，免费预约观展
○延伸阅读
《少，但更好：德国设计大师迪特·拉姆斯中国首展九月开幕 | BCAF发起》
主编 / 何一沙
责编 / 杜隐珠
CAFA Art Museum Publication Authorization Agreement
I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.
CAFA Art Museum Event Safety Disclaimer
Article I
This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.
Article II
Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.
Article III
Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.
Article IV
Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.
Article V
During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.
Article VI
Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.
CAFA Art Museum Portraiture Rights Licensing Agreement
According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):
I. General Provisions
(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.
(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.
(3) Party B will photograph all CAFA Public Education Department events for Party A.
II. Content, Forms of Use, and Geographical Scope of Use
(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.
(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.
(3) Geographical Scope of Use
The applicable geographic scope is global.
The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).
III. Term of Portraiture Rights Use
Use in perpetuity.
IV. Licensing Fees
The fees for images bearing Party A’s likeness will be undertaken by Party B.
After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.
Additional Terms
(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.
(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.
(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.
Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.
I have carefully read and agree to the above provisions.
CAFA Art Museum Publication Authorization Agreement
I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.
CAFA Art Museum Event Safety Disclaimer
Article I
This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.
Article II
Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.
Article III
Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.
Article IV
Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.
Article V
During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.
Article VI
Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.
CAFA Art Museum Portraiture Rights Licensing Agreement
According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):
I. General Provisions
(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.
(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.
(3) Party B will photograph all CAFA Public Education Department events for Party A.
II. Content, Forms of Use, and Geographical Scope of Use
(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.
(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.
(3) Geographical Scope of Use
The applicable geographic scope is global.
The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).
III. Term of Portraiture Rights Use
Use in perpetuity.
IV. Licensing Fees
The fees for images bearing Party A’s likeness will be undertaken by Party B.
After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.
Additional Terms
(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.
(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.
(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.
Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.
I have carefully read and agree to the above provisions.
CAFA Art Museum Publication Authorization Agreement
I fully agree to CAFA Art Museum (CAFAM) submitting to CAFA for publication the images, pictures, texts, writings, and event products (such as works created during participation in workshops) related to me from my participation in public events (including museum member events) organized by the CAFA Art Museum Public Education Department. CAFA can publish these materials by electronic, web, or other digital means, and I hereby agree to be included in the China Knowledge Resource Bank, the CAFA Database, the CAFA Art Museum Database, and related data, documentation, and filing institutions and platforms. Regarding their use in CAFA and dissemination on the internet, I agree to make use of these rights according to the stated Rules.
CAFA Art Museum Event Safety Disclaimer
Article I
This event was organized on the principles of fairness, impartiality, and voluntary participation and withdrawal. Participants undertake all risk and liability for themselves. All events have risks, and participants must be aware of the risks related to their chosen event.
Article II
Event participants must abide by the laws and regulations of the People’s Republic of China, as well as moral and ethical norms. All participants must demonstrate good character, respect for others, friendship, and a willingness to help others.
Article III
Event participants should be adults (people 18 years or older with full civil legal capacity). Underage persons must be accompanied by an adult.
Article IV
Event participants undertake all liability for their personal safety during the event, and event participants are encouraged to purchase personal safety insurance. Should an accident occur during an event, persons not involved in the accident and the museum do not undertake any liability for the accident, but both have the obligation to provide assistance. Event participants should actively organize and implement rescue efforts, but do not undertake any legal or economic liability for the accident itself. The museum does not undertake civil or joint liability for the personal safety of event participants.
Article V
During the event, event participants should respect the order of the museum event and ensure the safety of the museum site, the artworks in displays, exhibitions, and collections, and the derived products. If an event causes any degree of loss or damage to the museum site, space, artworks, or derived products due to an individual, persons not involved in the accident and the museum do not undertake any liability for losses. The event participant must negotiate and provide compensation according to the relevant legal statutes and museum rules. The museum may sue for legal and financial liability.
Article VI
Event participants will participate in the event under the guidance of museum staff and event leaders or instructors and must correctly use the painting tools, materials, equipment, and/or facilities provided for the event. If a participant causes injury or harm to him/herself or others while using the painting tools, materials, equipment, and/or facilities, or causes the damage or destruction of the tools, materials, equipment, and/or facilities, the event participant must undertake all related liability and provide compensation for the financial losses. Persons not involved in the accident and the museum do not undertake any liability for personal accidents.
CAFA Art Museum Portraiture Rights Licensing Agreement
According to The Advertising Law of the People’s Republic of China, The General Principles of the Civil Law of the People’s Republic of China, and The Provisional Opinions of the Supreme People’s Court on Some Issues Related to the Full Implementation of the General Principles of the Civil Law of the People’s Republic of China, and upon friendly negotiation, Party A and Party B have arrived at the following agreement regarding the use of works bearing Party A’s image in order to clarify the rights and obligations of the portrait licenser (Party A) and the user (Party B):
I. General Provisions
(1) Party A is the portraiture rights holder in this agreement. Party A voluntarily licenses its portraiture rights to Party B for the purposes stipulated in this agreement and permitted by law.
(2) Party B (CAFA Art Museum) is a specialized, international modern art museum. CAFA Art Museum keeps pace with the times, and works to create an open, free, and academic space and atmosphere for positive interaction with groups, corporations, institutions, artists, and visitors. With CAFA’s academic research as a foundation, the museum plans multi-disciplinary exhibitions, conferences, and public education events with participants from around the world, providing a platform for exchange, learning, and exhibition for CAFA’s students and instructors, artists from around the world, and the general public. As a public institution, the primary purposes of CAFA Art Museum’s public education events are academic and beneficial to society.
(3) Party B will photograph all CAFA Public Education Department events for Party A.
II. Content, Forms of Use, and Geographical Scope of Use
(1) Content. The content of images taken by Party B bearing Party A’s likeness include: ① CAFA Art Museum ② CAFA campus ③ All events planned or executed by the CAFAM Public Education Department.
(2) Forms of Use. For use in CAFA’s publications, products with CDs, and promotional materials.
(3) Geographical Scope of Use
The applicable geographic scope is global.
The media in which the portraiture may be used encompasses any media that does not infringe upon Party A’s portraiture rights (e.g., magazines and the internet).
III. Term of Portraiture Rights Use
Use in perpetuity.
IV. Licensing Fees
The fees for images bearing Party A’s likeness will be undertaken by Party B.
After completion, Party B does not need to pay any fees to Party A for images bearing Party A’s likeness.
Additional Terms
(1) All matters not discussed in this agreement shall be resolved through friendly negotiation between both parties. Both parties may then sign a supplementary agreement, provided it does not violate any laws or regulations.
(2) This agreement comes into effect on the date that it is signed (sealed) and the relevant boxes are selected by Party A and Party B.
(3) This agreement exists in paper and electronic forms. The paper form is made in duplicate, with Party A and Party B each retaining one copy with the same legal efficacy.
Event participants implicitly accept and undertake all the obligations stated in this agreement. Those who do not consent will be seen as abandoning the right to participate in this event. Before participating in this event, please speak to your family members to obtain their consent and inform them of this disclaimer. After participants sign/check the required box, participants and their families will be seen as having read and agreed to these terms.
I have carefully read and agree to the above provisions.
